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LSU to Host Radio Personality JR Jackson for his "Media for the Movement" Tour

Sports Media expert, JR Jackson, will speak to students on developing a career in media, the importance of diversity and inclusion in the changing media landscape and more.

November 4, 2021

BATON ROUGE — On November 15, 2021, LSU will host radio personality JR Jackson as part of his “Media for the Movement” tour. Taking place at the Holliday Forum within the LSU Journalism Building, Jackson will present two interactive lectures on developing a career in sports media, the changing landscape of media, and the impact of inclusion and equality in journalism, sports and reporting.

“I'm always asked by students and entrepreneurs about how I started the JR SportBrief® show on YouTube with millions of views and then transitioned to television and now have my own show on CBS Sports Radio," states Jackson. "I love sharing what I've learned about sports media... and [this] is an excellent way for me to give back, while also encouraging diversity and inclusion along the way.”

In partnership with the Special Olympics Unified Champion Schools® (SOUCS), the “Media for the Movement” program is a twenty-two-college tour where Jackson will not only share his business expertise, but also interview local professional and Special Olympic athletes.

Host of the JR SportBrief®, Jackson began his career with a YouTube channel that due to its immense popularity was later picked up by CBS Sports. His show now airs weeknights on over 300 CBS Sports stations across the nation. While visiting LSU, Jackson will host a live broadcast of the JR SportBrief® Show from a location on campus.

This event is hosted by the LSU Office of Diversity, Equity & Inclusion, the LSU Manship School of Mass Communication, the LSU College of Human Sciences & Education, and the LSU Roger Hadfield Ogden Honors College. Interested LSU students can register for the morning session from 10:30 a.m.-12:00 p.m. or the afternoon session from 2:30 p.m.-4:00 p.m. This event is free but with limited attendance, so students are recommended to register early to secure their space.

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About the Special Olympics

Founded in 1968, Special Olympics in a global movement to end discrimination against people with intellectual disabilities. We foster acceptance of all people through the power of sport and programming in education, health, and leadership. With more than six million athletes and Unified Sports partners in over 190 countries and territories and more than one million coaches and volunteers, Special Olympics deliver more than 30 Olympic-type sports and over 100,000 games and competitions every year. Engage with us at www.SpecialOlympics.org, Twitter, Facebook, YouTube, Instagram, LinkedIn and our blog on Medium.

SOUCS is a program for schools' Pre-K through university that intentionally promotes meaningful social inclusion by bringing together students with and without intellectual disabilities to create accepting school environments. SOUCS is composed of nearly 8,000 schools across the U.S., including over 300 colleges and universities. Learn more at GenerationUnified.org.

About the LSU Office of Diversity, Equity & Inclusion

The LSU Office of Diversity, Equity & Inclusion is a division of the Office of Academic Affairs and provides support, referral, and information to students, faculty, and staff on issues and concerns related to diversity, equity, and inclusion. For more information, please visit lsu.edu/diversity.

About the LSU Manship School of Mass Communication

LSU’s Manship School of Mass Communication ranks among the strongest collegiate communication programs in the country, with its robust emphasis on media and public affairs. It offers undergraduate degrees in public relations, journalism, political communication, digital advertising and pre-law, along with four graduate degree programs: master of mass communication, Ph.D. in media and public affairs, certificate of strategic communication and dual MMC/law degree.

About the LSU College of Human Sciences & Education

Located on the flagship campus in Baton Rouge, the College of Human Sciences & Education (CHSE) is a nationally accredited division of Louisiana State University. The college is comprised of the School of Education, the School of Kinesiology, the School of Leadership & Human Resource Development, the School of Library & Information Science, the School of Social Work, the University Laboratory School and the Early Childhood Education Laboratory Preschool. These combined schools offer eight undergraduate degree programs, 20 graduate programs, and seven online graduate degree and/or certificate programs. CHSE current enrollment includes approximately 1,800 undergraduates and more than 1,900 graduate students. CHSE is committed to achieving the highest standards in teaching, research, and service and is committed to improving quality of life across the lifespan.

About the LSU Roger Hadfield Ogden Honors College

The Ogden Honors College, established in 1992, is a vibrant, diverse and prestigious community located at the heart of LSU. The Ogden Honors College provides students with a curriculum of rigorous seminar classes, as well as opportunities for undergraduate research, culminating in the Honors Thesis. Its focus on community service, study abroad, internships and independent research helps today’s high-achieving students become tomorrow’s leaders

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