LSU Kicks Off Nationwide Launch of Cactus Jack Collegiate Merchandise
*Multimedia assets available upon request*
LSU was the first of 28 universities across the nation to unveil a limited-edition “Jack Goes Back to College” product line, featuring LSU gear, at a special event at midnight on April 4 at the LSU Barnes & Noble Bookstore on campus. The event coincided with the national launch of the product line.
Students began lining up outside the bookstore early in the afternoon for Travis Scott "Jack Goes Back" Merchandise launch
– LSU, Elizabeth Cuccio
The apparel collection was designed and produced by Cactus Jack, the official brand of multi-platinum recording artist Travis Scott. Scott surprised LSU students by personally attending the event at the bookstore and even met with students and student-athletes while on campus, including the LSU football and women’s basketball teams.
The “Jack Goes Back to College” collection features products from 28 universities across the nation, including LSU. Some of the other featured universities will hold their own events in the coming days, but Scott is only expected to appear at two other events.
More than 1,500 LSU students attended the launch. Students began lining up outside the bookstore early in the afternoon, and while waiting in line, were entertained by a DJ and provided with coffee and beignets from LSU Dining. LSU President William F. Tate IV was on hand for the launch, along with Michael Rubin, founder and CEO of digital sports platform Fanatics. Former LSU football standout, Super Bowl champion and ESPN analyst Ryan Clark also attended the event.
Travis Scott personally greeted the first LSU student in line and signed autographs for him when he entered the bookstore. Members of the LSU women’s basketball team, including Angel Reese, assisted bookstore staff in checking out and bagging purchases for students buying apparel.
LSU student poses with multi-platinum recording artist Travis Scott
– LSU, Elizabeth Cuccio
To create the product line, Cactus Jack teamed up with Fanatics, leading sports retailer Lids, and Mitchell & Ness to come up with the first-of-its-kind collegiate-inspired apparel collection that brings together collegiate pride and streetwear style. The collection offers a unique selection of headwear and apparel for college students across the nation.
Beginning April 4, the collection will be available online at shop.travisscott.com, select Lids locations, campus bookstores operated by Barnes & Noble at the participating universities, and Fanatics.com. Each university will have unique products, including Mitchell & Ness snapback hats with university branding, and a variety of clothing options ranging from $68 to $160.
Latest LSU News
- LSU Announces the Tiger Twelve Senior Recognition Class of 2024LSU proudly announces the Tiger Twelve Senior Recognition Class of 2024. Class members were recognized at a ceremony on Saturday, April 27 held in the Capstone Gallery at Patrick F. Taylor Hall on the LSU campus.
- LSU Librarian Nicollette Davis Drives Change as 2024 Mover & ShakerIn her short time at LSU, Librarian Nicollette Davis has made an indelible mark on LSU Libraries and the library world writ large. This year, she was named a 2024 Mover & Shaker by Library Journal for her dedication to equal opportunity initiatives. Library Journal is a premier American trade publication for librarians that was founded in 1876. It has awarded more than 20,000 recipients since the award's inception in 2002. Davis is one of 50 in her cohort and brings a wealth of experience and a passion for fostering a more inclusive environment within the library community.
- LSU Launches Bachelor of Music Therapy Degree ProgramLSU is now accepting students for a new Bachelor of Music Therapy degree program, the first of its kind at a public university in Louisiana, the LSU College of Music & Dramatic Arts announced last Wednesday.
- International Team Including Two Pennington Biomedical Faculty Awarded $25 Million for Cancer ResearchSteven B. Heymsfield, M.D., and Justin C. Brown, Ph.D., of the Pennington Biomedical Research Center are part of a team that secured $25 million to take on cachexia, a debilitating condition responsible for up to 30 percent of cancer deaths.
- Pennington, LSU Health New Orleans Part of National Study to Create Personalized-Nutrition AlgorithmPennington Biomedical, in partnership with LSU Health New Orleans, is taking part in a study using machine learning to predict how an individual responds to a given diet, allowing physicians to offer patients personalized nutrition prescriptions.
- LSU Seeks Volunteers for Love the Boot Week Litter CleanupAs a Keep Louisiana Beautiful Affiliate, LSU will be participating in a litter cleanup event in celebration of Love the Boot Week. Love the Boot Week is Louisiana's largest cleanup and beautification event, hosted by Keep Louisiana Beautiful and held in conjunction with Earth Day activities across the planet.